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The Walt Disney Company has unveiled its forthcoming Halloween costume assortment for 2026, drawing heavily from recent theatrical blockbusters that dominated the box office. The collection capitalizes on audiences’ continued enthusiasm for the studio’s most commercially successful films of recent years.
The new costume offerings represent Disney’s strategy to convert cinematic popularity into retail demand during the lucrative Halloween season. Each design in the lineup connects directly to characters and storylines from major studio releases, allowing consumers to embody their favorite on-screen personalities.
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