Newly Married Influencer Paige Paul Challenges Nantucket Retailer Over “No Influencers” Policy

Tennis player Tommy Paul and social media influencer Paige Lorenze were married earlier this month on Long Island. The newly renamed Paige Paul has made clear that her change in marital status will not diminish her professional presence or advocacy in the digital space.

Paul discovered a sign at Four Winds Craft Guild, a Nantucket establishment operating since 1948, that explicitly read “No Influencers.” She responded by publicly challenging the business on its social media accounts, questioning the store’s values and messaging.

In her commentary, Paul drew connections between the ban and broader patterns of dismissing women in emerging industries. She wrote that mocking women who gain power in new sectors is not unprecedented, but remains problematic, particularly from a business celebrating women’s historical contributions to the island’s economy.

Paul emphasized the scale and legitimacy of the creator economy, noting that women drive the majority of activity in the sector. She highlighted how individual creators with engaged audiences can now launch businesses at scales previously requiring corporate infrastructure and substantial marketing investments, fundamentally shifting how brands allocate advertising resources.

Paul concluded her public statement by reaffirming her commitment to defending influencers and the broader creator movement against what she characterized as unjust treatment from traditional retailers.