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The golf world has erupted over a promotional video produced by Good Good Golf in partnership with Callaway that featured co-founder Garrett Clark in a staged scene appearing to shove a woman to prevent her from accessing a golf driver. The advertisement, meant to promote the Quantum Max Driver, was intended as a reference to the horror film “Obsession” but landed poorly with viewers and the broader golf establishment, prompting swift corporate action against the YouTube-based golf brand.
Major retailers have responded aggressively to the fallout. Golf Galaxy, Dick’s Sporting Goods, Target, and the PGA Superstore have removed Good Good merchandise from their shelves and websites. The Golf Channel cancelled the latest season of the reality series “Big Break,” which was produced in collaboration with Good Good. Additionally, Good Good announced Thursday it would withdraw as title sponsor of the Good Good Championship, a PGA Tour event scheduled for Austin this fall.
Callaway issued a statement acknowledging the hurt caused by the video it had co-created and approved, pledging $1 million to organizations addressing violence against women. However, the equipment manufacturer has faced no retail consequences or sanctions from the PGA Tour despite equal responsibility for conceiving and authorizing the advertisement. Good Good CEO Matt Kendrick highlighted the disparity on social media, noting that Callaway “asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz.”
Clark released a lengthy Instagram apology acknowledging the advertisement was presented in poor taste while maintaining that the staged scene was clearly acting meant as satire, not an endorsement of violence. The controversy has raised questions about proportional corporate response and the application of accountability standards across collaborating partners in marketing campaigns.
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