💛 A quick favor, if you've got a second.
We're really happy that you chose to read one of our stories and sincerely hope you'll stick around to read more. We took our paywall down — for now — but that won't last forever, and when the gate goes back up, we'd love for you to already be on the inside.
It's free. So please enter your email here and don't forget to like and follow us on all of your favorite Social Media platforms!
The Walt Disney Company and Formula 1 have agreed to extend their existing partnership for an additional three years, with the agreement running through 2028. The expanded collaboration will mark the first time Pixar’s animated “Cars” franchise becomes integrated into the racing organization’s global activities, expanding the scope of their previous commercial relationship.
Lightning McQueen, the protagonist character from the “Cars” films, will make an appearance at the Formula 1 Gran Premio d’Italia in Monza as part of the enhanced partnership. The integration represents a significant cross-promotional opportunity for Disney and Pixar to reach Formula 1’s international audience across multiple continents and demographics.
The extended agreement underscores the entertainment conglomerate’s strategy of leveraging its portfolio of intellectual property across sports properties and global events. Financial terms of the extension were not disclosed in the announcement.
More Stories
Miami’s Club at Brickell Bay Condo Under City Investigation for Hundreds of Unauthorized Short-Term Rentals
Arizona Shake Shack Employee Arrested After Armed Robbery of Own Workplace, Returns to Shift Days Later
Federal Judge Rules Against Charles Oakley in Long-Running Madison Square Garden Dispute