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Model and entrepreneur Hailey Bieber showcased her summer lifestyle Saturday through an Instagram carousel of photos captioned “August so far.” The 29-year-old featured multiple snapshots documenting her seasonal activities, drawing attention from her substantial social media following.
Among the images was a mirror selfie displaying Bieber in a bright yellow string bikini with a gathered triangle top and low-rise bottoms secured at the hips. She accessorized the look with gold and diamond drop earrings, her elongated oval diamond engagement ring from husband Justin Bieber, and a sparkly pink manicure while posing for the photo.
Bieber’s collection of summer snapshots extended beyond beachwear, incorporating a gym workout video, a photo of meatballs with red sauce and cheese, and an image featuring yellow Rhode eye patches paired with hair curlers. Another image showed her dressed casually in a blue and red tank top with cropped sweatpants while lying on grass.
Rhode, Bieber’s skincare and cosmetics brand launched in June 2022, reached a major milestone in May 2025 when e.l.f. Beauty acquired the company in a deal valued up to $1 billion. Bieber retained her position as chief creative officer and head of innovation following the transaction.
In May, Bieber also became the global digital ambassador for Italian swimwear brand Calzedonia, starring in the company’s summer 2026 campaign. During an Elle magazine interview, she emphasized that proper fit represents the most critical element of swimwear styling.
Bieber disclosed she maintains a regular rotation of approximately five or six swimsuits despite owning considerably more. She told the publication she plans her vacation outfits in advance to minimize decision-making upon arrival at her destination.
When discussing her summer vacation preferences, Bieber indicated swimming ranks as her primary activity rather than poolside lounging or tanning. “My favorite thing to do is to swim!” she stated to Elle.
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