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Hasbro introduced its high-end Ultimate Grogu collectible at San Diego Comic-Con, marking a significant expansion into premium toy offerings. The $600 figure represents the toymaker’s latest bid to capture collector interest in the lucrative premium merchandise segment.
The debut coincided with reveals of new “Avengers: Doomsday” merchandise and products inspired by “Star Wars: The Mandalorian and Grogu.” The simultaneous unveiling of multiple franchises underscores Hasbro’s strategy to leverage major entertainment properties across its product portfolio.
The items showcased at the San Diego event reflect the company’s continued focus on capitalizing on popular streaming and cinematic universes. Industry observers view such premium releases as critical to Hasbro’s growth trajectory in an increasingly segmented toy market.
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