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A Boston-based restaurant chain found itself in financial hot water this week after the region’s baseball team finally ended a lengthy winning streak. The Red Sox snapped their 15-game winning streak earlier in the week, providing unexpected relief to 99 Restaurants, which had been absorbing the cost of complimentary meals for young diners throughout the winning run.
99 Restaurants, which operates locations across New England and into New York, has maintained a promotional agreement with the Red Sox since 2008 stipulating that children eat free whenever the team wins. The arrangement proved far more expensive than anticipated when Boston’s victory streak extended from July 2 through July 22, creating nearly three weeks of continuous promotional obligations.
The restaurant disclosed it distributed “thousands” of free meals during the winning streak, with individual children’s meals typically valued at approximately $8. The cumulative expense represents a significant unexpected cost for the chain, which likely did not anticipate such an extended period of complimentary service.
The Red Sox suffered a 5-1 defeat to the Baltimore Orioles on Friday, providing the restaurant a brief two-day reprieve. However, the team faces a weekend series against the Toronto Blue Jays, threatening to reinstate the costly promotional obligation.
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