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Sydney Sweeney is marking the approach of her 29th birthday, which falls on September 12, with an early celebration centered on her lingerie line. The “Euphoria” actress recently appeared in a retro-themed photoshoot for her brand SYRN, showcasing a powder-blue floral lingerie collection set against a vintage kitchen backdrop.
The campaign features Sweeney in a series of styled images, including shots beside a refrigerator and posing with a glass milk bottle. She completed the throwback aesthetic with voluminous blonde curls, bold eye makeup and coordinating blue stockings that echo 1950s fashion sensibilities.
SYRN’s “Birthday Boobs” collection launches September 1, marking another expansion of Sweeney’s business portfolio beyond her acting career. The brand’s Instagram announcement stated, “Birthday suits look a little different around here 🎂 Save the date, Birthday Boobs drops September 1st.”
Social media users responded enthusiastically to the campaign, with some commenting on the polish of the imagery and others praising the lingerie’s comfort and design. One commenter noted the quality of the photography, writing that the images appeared almost too polished to be real.
Sweeney launched SYRN in January, describing it as lingerie designed for personal satisfaction rather than external validation. The venture has quickly gained traction, though an earlier promotional stunt at the Hollywood Sign generated controversy over whether proper permits were obtained for commercial filming at the Los Angeles landmark.
The Hollywood Chamber of Commerce stated that no license or permission was granted for the production involving Sweeney. However, TMZ reported that while a FilmLA permit allowed shooting near the sign, the production lacked authorization to physically touch or climb the structure, and the LAPD confirmed no crime had been committed.
Sweeney’s expansion into business ventures reflects her broader effort to build a multifaceted career beyond acting. Industry experts have noted that her public visibility generates significant commercial value, though managing public perception remains an ongoing challenge as she navigates roles and projects that sometimes overshadow discussions of her acting abilities.
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