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Callaway Golf announced Thursday that it has immediately terminated its relationship with Good Good Golf, a popular YouTube brand known for co-branded equipment and content creation. The decision follows intense criticism of an online advertisement released by Good Good to promote a jointly developed driver that featured imagery many deemed inappropriate and offensive to women.
The advertisement, which has since been deleted, showed Good Good co-founder Garrett Clark appearing to shoulder-check a woman to the ground. The company stated it intended the spot as a parody of the film “Obsession,” but the execution drew immediate and widespread condemnation across the retail and sports industries.
In its statement announcing the partnership dissolution, Callaway acknowledged that its content review process was insufficient and committed to strengthening internal approval procedures. The company also pledged $1 million in support of organizations dedicated to preventing violence against women, assisting survivors, and promoting awareness and education initiatives.
The fallout extended beyond Callaway’s action. Major retailers including Dick’s Sporting Goods, Golf Galaxy, and PGA Tour Superstore removed Good Good merchandise from shelves. The Golf Channel postponed the scheduled television premiere of “Big Break x Good Good” after Golf Galaxy withdrew its title sponsorship of the project.
The PGA Tour subsequently announced that Good Good had withdrawn from sponsoring an event planned for November. PGA Tour CEO Brian Rolapp indicated that the fall event would not proceed under the Good Good name, signaling further consequences for the brand across professional golf’s landscape.
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