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Parsons Xtreme Golf has entered the fray surrounding a deleted advertisement that has drawn widespread criticism across the golf industry. PXG, founded in 2014, shared promotional content on social media featuring several LPGA Tour players showcasing the company’s latest driver model, with messaging that appeared deliberately crafted as commentary on recent industry turmoil.
The caption accompanying PXG’s video stated “our drivers play nice with everyone,” paired with the hashtag #SheGolfs. The timing and phrasing suggested a pointed reference to the controversy involving two major golf companies that had dominated headlines days earlier.
Good Good, a YouTube and apparel powerhouse, partnered with Callaway Golf to promote a new driver through a campaign that backfired spectacularly. The advertisement depicted Good Good co-founder Garrett Clark sprinting toward team member Alexis Miestowski and shoving her to the ground as she reached for a driver, before declaring “Do not touch my new driver.”
Good Good quickly removed the content and issued an apology, stating the video “depicted actions that are not aligned with our values as a brand.” The company reiterated its commitment to making golf more inclusive and accessible to all players.
Callaway responded on August 25 by apologizing for approving the advertisement and announced a $1 million donation to organizations focused on preventing violence against women. Two days later, the company severed its relationship with Good Good entirely.
Major retailers have since taken action in response to the controversy. Dick’s Sporting Goods, Golf Galaxy, and the PGA Tour Superstore have all removed Good Good merchandise from their shelves, according to reports from Wednesday.
The fallout extends to professional golf’s calendar. The PGA Tour is scheduled to host the Good Good Championship at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin, Texas, during November 2026, but speculation has mounted that the Tour may seek a new sponsor for the event.
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