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Callaway Golf acknowledged early Tuesday morning that it greenlit the since-removed promotional video featuring a man shoving a woman to the ground, reversing earlier statements that deflected responsibility for the controversial content. CEO Chip Brewer released the admission just after 1 a.m. ET, stating the company approved the advertisement before Good Good posted it online.
The video promoted a co-branded driver developed by Callaway and Good Good, a YouTube golf channel with more than 2 million subscribers. In the advertisement, Good Good co-founder Garrett Clark shoved member Alexis Miestowski to the turf after she reached for the driver, then stood over her and said, “Do not touch my new driver.”
Brewer stated that “that approval should never have happened” and characterized the incident as a serious lapse in judgment. He emphasized that the company immediately removed the video once recognizing the severity of the matter and initiated internal and external investigations.
Callaway issued an unequivocal apology, rejecting discrimination, domestic violence, and threatening behavior. The company said it has already implemented changes to its approval processes and pledged to learn from the mistake.
Good Good had previously deleted the video and apologized, stating the advertisement did not align with the brand’s values. The PGA Tour also weighed in, noting it does not condone violence and that the content contradicted its commitment to inclusivity, a particularly significant position given Good Good’s role as sponsor of the PGA Tour’s inaugural Good Good Championship scheduled for November in Austin, Texas.
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